The company has presented all its advances at the World of Samsung 2025, demonstrating that artificial intelligence should not only be part of our lives, but should also make our existence more comfortable. At its event held in Frankfurt, Samsung has shown how its devices are evolving to integrate more intelligently and seamlessly.
A TV that knows more than you do (and proves it)
Samsung has been the king of TVs for 19 years, and in 2025 it doesn’t plan to let go of the crown. Its new models include Vision AI, with advanced features that look like something out of a sci-fi movie:
Click to Search: see something on TV and want to know what it is? One click and the TV will search for the information for you. No more pausing the show to Google it.
Live Translate: Subtitles in different languages in real time, ideal for enjoying international content without language barriers.
Generative Wallpaper: Change the TV background with AI-generated images, because boring screensavers are a thing of the past.
SmartThings: the smart home that (now) understands you
Samsung continues to bet on SmartThings, its connected home platform, and has improved its AI Energy Mode to optimize power consumption automatically. The AI is now in charge of:
Adjusting the load of devices.
Regulating the temperature of laundry.
Turning off unnecessary lights to avoid wasting energy.
The new Galaxy S25: Smarter than ever before
Samsung’s new line of phones incorporates Galaxy AI, a technology that simplifies life with innovative features:
Real-time translation: barrier-free communication in any language, ideal for international travel or meetings.
AI-assisted image editing: Automatically enhance professional-quality photos in seconds, ideal for social networking.
Gaming gets smarter (and faster)
For gamers, Samsung has also prepared outstanding innovations:
AI Auto Mode: Automatic optimization of graphics and response times for a smoother experience.
Samsung Gaming Hub: Instant access to cloud-based games without the need for a console.
Odyssey OLED G8: First 27” 4K OLED monitor with 240 Hz, a revolution in fluidity and image quality.
Samsung, are you spoiling us?
With all these improvements, Samsung makes it clear that it wants to make our lives easier with AI. If it continues like this, in 2026 we could already be asking the TV to make our coffee in the morning.
