Choosing a university degree or vocational training when you are not sure about your future is one of the most difficult decisions for many young (and not so young) people. The pressure to “get it right” from the start can be overwhelming: what if I get it wrong, what if I don’t like it, what if I choose something with no future?
In this sea of doubts, one career that often appears as an attractive option is Marketing.
What is Marketing?
Although many associate it only with selling products, marketing is much broader. It is about understanding the consumer, identifying their needs, and offering solutions that connect emotionally with them. It is a combination of creativity, analysis, strategy and communication that seeks to create value for both the customer and the company, and combined with AI, which is the future.
In addition, modern marketing includes digital tools, social media, search engine optimization (SEO), online advertising, data analysis, storytelling, brand experience design, and much more.
1. It’s a versatile career and full of options.
One of the greatest benefits of studying marketing is that it doesn’t lock you into a single function or industry. From creative agencies to tech startups, from NGOs to multinationals, everyone needs marketing. Plus, you can work from anywhere as many digital marketing jobs are 100% remote or freelance, allowing you to travel, live wherever you want or manage your own schedule. You can even work for companies abroad remotely with a better salary.
Within the discipline you can specialize in areas such as:
- Digital marketing.
- Advertising and creativity.
- Market research.
- Content marketing.
- Analytics and metrics.
- Corporate communications.
- Brand management (branding).
- Commercial strategy and sales.
- International marketing.
This means you can experiment and discover what you like most along the way. It is ideal if you do not yet have a defined passion.
2. Develops skills that are highly valued in any sector.
Even if you later decide to change careers, what you learn in marketing will be useful. By studying this discipline you will develop key skills such as:
- Effective communication.
- Strategic thinking.
- Data analysis and interpretation of results.
- Empathy with the consumer.
- Creativity and innovation.
- Teamwork.
- Project management.
These skills are highly valued in almost any professional field, from entrepreneurship to human resource management, design, education or media.
3. High labor demand and employability.
Marketing is one of the sectors with the highest demand for talent, especially in the digital environment. With the technological transformation and the growth of e-commerce, companies are constantly looking for profiles that know how to connect with the public and position their brand online.
In fact, some of the fastest growing professions are related to digital marketing: SEO specialists, data analysts, online campaign managers, content creators, community managers, copywriters, etc.
In addition, you can work as an employee, freelance or even create your own business. It is a career that gives you tools for entrepreneurship.
4. Ideal for curious and creative minds.
Marketing requires people who are curious, who observe the world closely, who wonder why people act the way they do, what motivates them, how to attract their attention and generate a connection. If you are one of those who enjoy analyzing behaviors, inventing ideas or thinking about how to make something look better or reach more people, marketing can be fertile ground for you.
And because it’s such a dynamic field, you never stop learning. There are always new tools, platforms, trends and technologies. This makes it a career that is hard to get bored of.
5. You can start without total commitment.
If you’re still not sure if you’ll like it, one advantage of marketing is that you can try it out without jumping straight into a multi-year university degree. There are technical courses, diploma courses, intensive workshops or even free online training (such as Google’s or HubSpot’s) that will allow you to experiment before you decide.
In addition, you can follow social media marketing profiles, read specialized blogs, watch YouTube videos about successful campaigns, or even start practicing with your own project or social media page. This will allow you to get a clearer idea of what it means to work in this world.
What if I am wrong?
Choosing a career is not a life sentence. More and more people are changing careers, reinventing themselves or combining skills from different areas. Studying marketing doesn’t close doors, it opens them. And if you decide later that you want to pursue something else, you will take with you valuable tools that you can apply in almost any field.
In fact, many professionals in medicine, education, design, programming, psychology or fashion study marketing to complement their profile and make it more competitive.
Conclusion: Is studying marketing a good option if you don’t know what to study?
Yes, definitely. If you’re not yet clear on your path, but you’re interested in learning about how brands, people, the digital world and strategies that connect products with needs work, marketing can be a great place to start.
It is a modern career, with multiple outlets, adaptable to different profiles and with room for creativity, logic and innovation. Moreover, it is useful even if you later change course.
Remember: it’s not about having all the answers right now, but about taking the first step in a direction that makes you curious. And in that sense, marketing can be one of the best decisions you make.
